Evaluating Chatbot Interactions and Consumer-Brand Relationships

Thank you for participating in this study.

The purpose of this survey is to investigate the extent to which different levels of human-like communication in AI chatbot conversations influence consumer-brand relationships among Generation Z in a customer service context. You will be presented with a fictitious AI customer service chatbot conversation and asked to answer a series of questions about your impressions.

There are no right or wrong answers. Please respond honestly and based on your immediate reaction.

All responses are anonymous and will be used for research purposes only.

The survey takes approximately 5 minutes to complete.

By continuing, you confirm that you are at least 18 years old and agree to participate in this study.