Welcome to this research study!
Information sheet & privacy policy
Information sheet We would ask you to read the following explanation of the study’s content and to sign the consent form below if you agree to take part.
Subject of the study
This study examines how consumers perceive innovation in the automotive industry.
Study procedure
It begins with a short eligibility check, followed by the presentation of a press release and an image which you will be asked to read carefully and to view. You will then answer a few questions about what you have seen. Afterwards you will complete a short questionnaire about your general attitudes and preferences, followed by some brief background questions and a debriefing.
Duration and expenses
Taking part in the study is expected to take 10 minutes. Participants will not receive any compensation.
Potential benefits of the experiment
The findings of this study will contribute to a better understanding of how automotive brands can effectively communicate innovation to consumers across different cultural contexts. As the automotive industry undergoes rapid transformation towards electrification and digitalisation, it becomes increasingly important for brands to understand which aspects of innovation resonate most with consumers. The insights gained from this research may help brands develop more targeted and authentic innovation communication strategies, ultimately supporting consumer trust and brand perception in a globally competitive market.
Experiences/risks associated with participation
Participants in this study will not be exposed to any risks beyond those associated with everyday life.
Privacy Policy
The data processing for this study is carried out in accordance with the data protection provisions of the General Data Protection Regulation (GDPR) and the Hessian Data Protection and Freedom of Information Act (HDSIG). The data will be used exclusively for the purposes described in the order form.
The following data will be collected as part of this study:
Responses to questionnaire items measuring perceptions and attitudes towards automotive brand communication, general cultural attitudes and preferences, and basic background information.
The following personal data will be collected as part of this study:
No directly identifiable personal data is collected in this study. Participants are not asked to provide their name, email address, or any other information that could be used to identify them. Only anonymized responses to questionnaire items are recorded, including age, gender, and country of residence.
Confidentiality
All data collected as part of this study is, of course, confidential and will only be used in anonymised form. Demographic details such as age or gender do not allow any clear identification of you as an individual. At no point during the study will we ask you to provide your name or any other identifying information.
Storage
The data collected as part of this study is stored in Germany, and the raw data is deleted after 2 months. The data is stored in a form that does not allow any conclusions to be drawn about your identity; in other words, the data is anonymised or pseudonymised. The anonymised or pseudonymised data will be deleted after 6 months.
This consent form will be kept separately from the other trial materials and documents and will also be destroyed after 6 months.
Voluntary participation & rights
Your participation in this study is voluntary. You are free to withdraw from the study at any time and thereby revoke this consent without suffering any disadvantages as a result. If you withdraw from the study, no data about you will be stored, and all data collected about you to date will be destroyed.
You have the right to obtain information about the personal data concerning you and, if necessary, to request its correction or deletion. You also have the right to restrict processing, the right to object to processing, and the right to data portability in a commonly used, structured, and machine-readable format. In the event of a dispute, you have the right to file a complaint with the Hessian Data Protection Commissioner (see address below).
If you have any questions, suggestions, or complaints, please feel free to contact the experiment supervisor present or the study director in writing or by phone. (The applicant is listed as the study director).
Prof. Dr. Nina Keith Organisational and Business Psychology
Tel.: +49 6151 16-24001
Email: keith@psychologie.tu-darmstadt.de
Person responsible for data processing in this study:
Eva Ungeheuer
Email: eva.ungeheuer@stud.tu-darmstadt.de
For questions regarding data protection, you may also contact the Data Protection
Officer at TU Darmstadt:
Jan Hansen
Email: datenschutz@tu-darmstadt.de
Contact information for the Hessian Data Protection Officer:
Email: poststelle@datenschutz.hessen.de
